Historic PR Promotions

Aaron, FAVORITE PR “STUNTS”?, great question to ask to start 2018, but why limit it to 2017? My work today is more as a Strategist / Senior Counselor / Crisis Manager, so I have less opportunity for such things. But they were a cornerstone of my career as a young PR guy at the DuPont Co in the late 1970s to 1990, before I went on to become PRSA’s elected National President / Board Chair in 1999, so let me recap / highlight a handful. I’d be happy to talk off-line about any of them

(1)                HUMAN-POWERED FLIGHT OF THE GOSSAMER ODESSEY ACROSS THE ENGLISH CHANNEL, 1979 June ~

https://www.youtube.com/watch?v=ketusOFabb4 &

https://www.amazon.com/Gossamer-Odyssey-Triumph-Human-Powered-Flight/dp/0395305314/ref=sr_1_1?s=books&ie=UTF8&qid=1514299759&sr=1-1&keywords=gossamer+odyssey &

https://www.bing.com/videos/search?q=academy+award+documentary+gossamer&view=detail&mid=4CE183757F96723600CC4CE183757F96723600CC&FORM=VIRE ;

Created a DuPont Co sponsorship for historic first (and only) human-powered flight across the English Channel, Jan 1979, in a Mylar-wrapped heavier than air craft; 

(2)                MYLAR POLYESTER FILM FEATURED IN SUPER BOWL XIV HALF-TIME SHOW, 1980 Jan ~

https://www.youtube.com/watch?v=2ruQ1tj4MDA ;

Worked with the NFL in the best-attended in history Super Bowl XIV to feature DuPont Co Mylar in its half-time show featuring Up With People, generating a Super Bowl Monday New York Times press coverage in a column by Red Smith, America’s best known sports writer of the 2nd half of the 20th Century

(3)                TOUR DU PONT INTERNATIONAL CYCLING STAGE RACE, 1990-1996 ~ https://www.youtube.com/watch?v=DWgYAB7Hn2A &

https://en.wikipedia.org/wiki/Tour_DuPont ;

Salvaged from the Tour de Trump (upon its failure) and created / launched the Tour DuPont International Cycling Stage Race that ran several years, generating global coverage

(4)                DU PONT STREN FISH LINE “FAVORITE FISHING STORY” CONTEST, 1982 SPRING; and

In 1982, with no new products / features to announce, created a national news-generation “Favorite Fishing Story Contest” that attracted reams of coverage and hundreds of entries, with judging at the 1982 Knoxville World’s Fair; 

(5)                DU PONT STREN NATIONAL RADIO SHOW, WITH BILL DANCE & ROLAND MARTIN, 1982-84.

Leveraged a program of “fishing actualities” distributed to radio stations into a branded radio show for (mostly) C&W and Southern radio stations, with donut holes for local ad sales to add value.