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Our Mission |
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Sam Waltz & Associates Counsel adds value to its clients’
business and market positions by providing leadership,
expertise, counsel & implementation in business management,
problem-solving, communications & related activities. SW&A
serves its business, non-profit and government clients by
maximizing their effectiveness through research, analysis,
strategic public affairs, and communications counsel. |
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Integrated Marketing Communications |
The ability to effectively deliver your
message to your critical audiences can make
the difference between business growth and
stagnation. From creative design to
production to dissemination, our talents are
proven to deliver successful results. We
skillfully deliver your message through a
variety of communication mediums, including:
- Earned Media:
Publicity, Public Relations, Press
Conferences, Media Relations & Training
- Paid Media:
Advertising Design & Media Buying
- Collateral:
Graphic Design & Production of
Marketing & Sales Printed Materials, &
Websites
- Targeted Marketing:
Design & Implementation
- Special Events Management:
Trade Shows, Exhibits, Conferences &
Conventions, Professional Society &
Seminar Communications
- Speaker’s Bureau:
Promotion & Scheduling
Moving its clients along the Marketing
and Sales continuum to achieve their
organizational and business objectives is a
core skill set in which SW&A has 30 years of
experience.
Using what Sam Waltz & Associates Counsel
calls the AIDA continuum – Awareness,
Interest, Desire, & Action – the firm
develops a comprehensive and integrated
program that meets the organization’s needs,
moving it along the continuum to…
A>>>>>>>>>>>>>>I>>>>>>>>>>>>>D>>>>>>>>>>>>>>>A
Awareness
Interest
Desire
Action
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Awareness
Reputation Management that builds
Awareness, a cornerstone for advancing
towards the desired behaviors for
consumer, public health & safety, public
policy;
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Interest
Relationship Management which creates or
allows Engagement that drives Interest,
or Affinity, a precursor state for
almost any serious behavior change;
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Desire
Creating a Preference for your
Organization’s Offering, based on
establishing the Value Equation and
creating Social Capital that enhances a
sense of Trust & Credibility and removes
concerns about Risk;
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Action
Creating the Environment for Concluding
the Transaction, the Exchange of Value
for Value, and lays the foundation for
continued Reputation Management,
Relationship Management, Engagement and
Transactions.
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