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Our Mission |
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Sam Waltz & Associates Counsel adds value to its clients’
business and market positions by providing leadership,
expertise, counsel & implementation in business management,
problem-solving, communications & related activities. SW&A
serves its business, non-profit and government clients by
maximizing their effectiveness through research, analysis,
strategic public affairs, and communications counsel. |
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Public Affairs Reputation & Relationship Management |
Public Affairs is about helping our clients
navigate difficult issues, events, people,
and trends which seem to threaten the
ability of the organization to achieve its
mission. SW&A can work reactively in
fast-paced “firefighting” crisis situations,
but prefers to work proactively, to defuse
difficult issues before they peak and to
plan ahead. A unique approach for the firm
is its focus on creating “Social Capital,”
helping organizations behave in a way to
build a reservoir of public trust and
credibility which can better serve them in
good times and bad.
- Image & Reputation Management
- Issues & Crisis Management
- Executive Support: CEO/Executive
Coaching & Counsel, Speech-Writing,
Presentation Training, Public Policy & Trade
Association Liaison.
- Government Relations & Public Policy
Counsel
Executive & Legislative Branch Relations,
Liaison to Public Agencies, & Grass Roots
Coalition Building
- Risk, Environmental & Remediation
Communication
- Community Relations
Proactive & Reactive Counsel for NIMBY
(Not In My Back Yard), BANANA (Build
Absolutely Nothing Anywhere Near Anyone) &
GOMBY (Get Out of My Back Yard).
- Legal Issues Management
Litigation PR, Bankruptcy Communications
& Related Services to Legal Counsel.
- Internal Communications
Employee & Benefit Communications, &
Counsel in Mandated Activities.
- Corporate Governance Counsel
Shareholder & Board Relations, Investor &
Business Press Communications, & Related
Services to Corporate Leadership
SW&A Counsel enjoys a national reputation
in helping its clients navigate difficult
issues, events, trends and people which
threaten to impair the organization’s
ability to achieve its mission and goals.
The firm is one of only a handful in the
MidAtlantic / Delaware Valley with this capability embedded
inside the firm in its leaders, and it is
the only Delaware firm which has won the PR
industry’s coveted Silver Anvil for Public
Affairs. That campaign led to three
successful votes in Congress as part of a
campaign to vindicate the 1941 Pearl Harbor
Commanders Admiral Husband Kimmel and
General Walter Short.
Criteria in being successful in Public
Affairs includes the capabilities to…
- Gather information quickly in chaos;
- Sort through events and people without
being distracted by disorder;
- Assemble a strategy quickly and
effectively;
- Implement and execute the strategy on
the fly; and
- Provide effective counsel to the client
in a way that inspires confidence.
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