How Agencies Vet Startup Clients to Find the Next WhatsApp

How Agencies Vet Startup Clients to Find the Next WhatsApp

StartUps are almost like a new baby. Full of potential. Nearly perfect. Exciting to the imagination about the possibilities.

I love Early-Stage Companies, my term for Start-Ups, I really do. I love working with Talented Entrepreneurs, people who are driven yet good people and ethical. Nevertheless, picking the winners from among a bevy of beautiful prospects always is tough, deciding where one can devote the “Opportunity Cost” to partner and become part of the next LinkedIn, or Facebook, or even the next WordPress.org.

This AdAge story is a great profile of that issue…