Strategic Counselor, Trusted Adviser and Advocate™ is the Professional Services Model used by Sam Waltz in the SW&A practice. The model is not based on power or hierarchy, but rather on shared trust as a foundation for creative problem-solving. That in turn relies on a mutual commitment, Client to the Adviser and the Advisor to the Client, to work in tandem, in honest and open transparency, to help the organization and the individual achieve their respective objectives. It recognizes too the important role of strategy, drawn from a lifetime of experience across many industries and functions. Finally, it depends for implementation on advocacy, recognizing that success in the marketplace depends on advancing change-related activities.